About Us
Founded by Bay Area locals, Praful and Nipuna Bhayani, DaruGuys® began in 2020 with a vision to discover and promote great wines made by great people.
From the beginning, we’ve looked to partner with vineyards across the world, who combine both technical excellence and deep respect for their land. The wines we discover are organic, diverse, and acknowledge the unique quality of their vines.
Founder: Praful Bhayani
Born and raised in India, our founder has a deep love and knowledge for his home country. After moving to the States with his wife, Nipuna, and son Jay, and leading a long and established career in technology, Praful turned his energy toward his passion for wine.
Bringing together proven expertise in business strategy and growth, along with his knowledge of wine and respect for the vineyards in his home state of California, DaruGuys® was born.
Co-Founder & CEO: Nipuna Bhayani
Nipuna Bhayani, also born and raised in India, is our energetic CEO. Her experience working in start-ups in San Francisco led to a love of strategic thinking, and of course, great business ideas.
While you may find Praful and Jay out touring a new vineyard in Napa, you will find Nipuna discussing her latest inbound strategy for DaruGuys® with Isabelle as they walk our Chief Pleasing Officer, Zazu.
Chief Finance Officer: Jay Bhayani
Our CFO is a money maestro. Jay was born in India and came to California with his parents at a young age. He fell in love with the West Coast but worked for a number of years in New York City for a large bank.
Having moved back to his home city of San Francisco, Jay is content to have his weekends open for wine tasting, watching the USC football game, skiing, and throwing the ball with Zazu.
Chief Marketing Officer: Isabelle Bhayani
Isabelle is proud to be a member of the DaruGuys® team.
Having worked in marketing for a number of years, Isabelle brings a creative, artistic streak to DaruGuys®.
Passionate about brand strategy, wine, and all food, Isabelle can be found either running or cooking as she dreams up new social media captions.
Chief Pleasing Officer: Zazu
Zazu is our beautiful, fluffy Chief Pleasing Officer. Why? Just look at her. Zazu loves homemade Rotis, running in the grass, chasing her ball, and her adoring family.